Project “AID” is implemented within the framework of the National Recovery and Resilience Plan 2021–2026 and is financed by European Union funds through the NextGenerationEU instrument.
Research team
He is a full professor at the Faculty of Economics and Business – Zagreb, Head of the Department (Chair) of Marketing at the Faculty of Economics and Business – Zagreb, and the strategic lead for strategy and development at the Faculty of Economics and Business – Zagreb. In his work to date, he has successfully led teams and serves as a consultant to Croatian and regional companies on market management strategies (i.e., managing decision-making processes and the processes through which consumer preferences are formed), a topic on which he also earned his PhD. His work focuses on market management strategies and on understanding the decision-making processes of consumers and managers in the context of innovation and technological change. Prof. Vlašić is a member of the editorial boards of the scientific journals Technology in Society (Q1 in Business and International Management), Strategic Change (Q2 in Business, Management and Accounting), British Food Journal (Q2 in Business, Management and Accounting), and the Zagreb International Review of Economics and Business (indexed in WoS ESCI, EconLit, etc.).
He is a full professor at the Faculty of Economics and Business – Zagreb and a vice dean at the Faculty of Economics and Business – Zagreb. His work focuses on the field of brand management. Therefore, his key contribution to the research team lies in understanding the implications of AI-driven market changes for companies’ brand management, where the choices made will depend significantly on the level and stages of AI implementation in the consumer decision-making process.
He is a full professor at the Faculty of Economics and Business – Zagreb and Deputy Head of the Department (Chair) of Marketing at the Faculty of Economics and Business – Zagreb. His work focuses on market research and customer relationship management. Therefore, his key contribution to the research team lies in market research and in structuring the research needed to understand changes in consumers’ decision-making processes and preference-formation processes.
He is an associate professor at the Faculty of Economics and Business – Zagreb and a vice dean at the Faculty of Economics and Business – Zagreb. He has substantial experience in decision-making and in developing mechanisms for redefining competencies. Therefore, his key contribution to the research team lies in understanding the implications of AI-driven market changes for the ways organizational competencies must evolve to operate successfully in such contexts.
Link: https://www.croris.hr/osobe/profil/22765
She is an assistant at the Department (Chair) of Marketing at the Faculty of Economics and Business – Zagreb. Her work connects marketing, logotherapy, and psychotherapy, allowing her to explore the cognitive processes underlying decision-making in depth. Her contribution will involve collecting the necessary data and developing implications from these perspectives.
He is a research assistant at the Department (Chair) of Marketing at the Faculty of Economics and Business – Zagreb. He has practical experience in market research projects and in defining strategies for managing consumer decision-making processes and preference-formation processes. In addition, the focus of his doctoral dissertation research is precisely the role of artificial intelligence in market decision-making, and he is a teaching assistant in the course Cognitive Sciences in Marketing, which also covers topics related to the impact of AI on consumers’ cognitive processes. Therefore, his contribution will be in collecting the necessary data and developing the project’s implications from the perspective of cognitive sciences.